
This is an Abercrombie & Fitch Ad. It uses sexual appeal to advertise its clothes. The girl is baring her middriff, while one man is either biting or kissing her chin, the other pulling her hair. This depicts woman as the sexual object at the hands of the two men, and we don't know if she even knew of the man's presence behind her. All three people are white and physically devoid of imperfections. The men are seen as muscular and the aggressors in sexual relationships, which reenforces the idea of strong, in-control men, while the woman is subservient to their needs. It shows her enjoying this, as if saying this is what she should want and others want. The girl is in a thin top, with a low-dipping collar and a high middriff. This bares more of her skin for others to see, making her more available to ogle. This shows two men overpowering a woman, and the woman enjoying it, furthering patriarchal beliefs.

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